The New Elliptical Exercise Product

Take the Lead™.  Find the Real You™.

This product is a revolutionary leap forward in exercise equipment. It has the same relationship to an indoor elliptical trainer as a bicycle does to an indoor stationary bike.

The product allows you to break free from the gym, or from your living room or basement, and to get your low impact cardio exercise outdoors, with fresh air and fun.

Elliptical is the fastest growing type of exercise equipment. Almost all health professionals will attest to the many benefits that this form of exercise brings. The benefits of elliptical exercise are:

• Low impact on the knee, ankle and hip joints
• Full body cardiovascular exercise
• Great workout with lesser feeling of effort than other forms of exercise
• Natural motion like jogging and cross-country skiing
• Effective way to increase your metabolic rate
• Low incidence of after-exercise muscle soreness

What benefits does this new product have over a bicycle?:

• No need to learn to "balance" - this is a three wheeled device, usable by everyone
• Much better riding position - better visibility of other road traffic and of pedestrians
• Much safer - much ,more visible to other road traffic vehicles
• No uncomfortable seat
• No adverse prostate effects (due to continual pressure from the seat)
• 70% better stopping power with the brakes (uses both front wheels) and no sensation of "over the handle bars"
• No repetitive strain risk of numbness to the hands through pressure on the lower arm bones.

The initial entry-level elliptical exercise product will be priced just under $1,000 and initially available only online.  Later, once we have identified the best distribution partner(s), then the product will become available through select retail stores. There will also be a mid-range product that will come to market once we have ramped up the manufacturing volumes (within a year).  The premium version will take a while longer, as it requires some significant research and development to produce the unique drivetrain design that it requires.

Pictures:

We would simply love to show you a photo of the product - but our lawyer would skin us alive right now.  Those of you that have seen us out testing the product know what it looks like already.  The rest of you will have to wait just a little bit longer.  Sorry.

Testimonials:

Female bystander on Embarcadero in San Francisco: "That's the bike I've been looking for!"

SFPD officer: "This gives you a much better view of both pedestrians and traffic as well as making you more visible to other traffic"

Consultant to our company after his first test ride: "I have only one word for you ...WooHoo!"

Our Mission

...is to bring this product to the market.

We have been truly bitten by the bug.  Once the initial idea was converted into the early prototypes and we had a chance to try them out ....we have never been the same since.  This is the outdoor exercise product product that we each wish was already available for us to buy.

We cannot get these things out of our minds.  We love riding them.  They are great exercise and great fun.  We have to bring these to market and make them available to everyone else.  We can't not.  As you can probably tell, we are truly passionate about this concept and total believers in these products.

We couldn't live with ourselves if we didn't do this.  You would lynch us if you found out later that we had given up on this.

Company Profile

We are a company that has created the revolutionary elliptical bicycling product called the .... (oops we almost gave it away there).  The core team behind this breakthrough in low impact outdoor exercise equipment is:

"The Visionary".  A quiet man with an idea and passion.  Also the original inventor of the concept and the device.  There were many points at which he should have quit this whole endeavor.  He just does not seem to be put together that way though.  For which we, and every future customer should be very grateful.

"Mr. Sales & Marketing" and also know affectionately by us as "The Lab Rat".  Eminently practical, this man spent hours on end testing out the early prototypes in order to identify what was working well and what was not. This is one of the best ways that we found out what improvements were needed.  He tries to make out that this involved personal sacrifice and significant physical risk - but we don't really believe him, as he always seemed to be having way too much fun ...and he totally reveled in the attention that he was getting from members of the public that gathered to watch him zooming around.  We must admit that he developed a consistent track record in breaking the earlier prototypes... although we can assure you that no team members were hurt in the making of these devices.

"The Finance Guru".  When you need to bring a new product to market it helps to have an experienced financial person on your team.  We have quickly learned that manufacturing and design companies, and component vendors, are not too keen to work on designs and to make prototypes for you without being paid ....no matter how COOL your product idea is!  Then you have to actually market and manufacture the product for your customers. Lately he has been threatening to keep us all under lock and key until we have produced all of the units that we need to fulfill on the orders for our limited edition version (available only at the time of the product launch).

"The Creative Brain".  Not quite an uber-consultant, but the closest thing that we have to one.  He works with companies like us to identify how to make their products available to the world, in ways that enable them to keep focused on the running of, and growing of, their core business.

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